Role & responsibilities
Lead designer; assisted in the development of product, identity and brand; designed all collateral pieces from logo & stationery, to website, packaging & POS display.
About this project
The City Dining Cards brand, which has under its umbrella many sub-brands of Dining Cards decks, plays up the "cards" side of the brand quite a bit. The color palette is pulled from its sub-brands, and the logo plays nicely not only on a card deck box, but also in conjunction with those sub-brands.
The packaging and POS display were Silver Addy Award Winners, Buffalo Ad Club, 2011.