Project Details

Role & responsibilities
Lead designer; pitched concept of gift guide to company stakeholders; worked with copywriter to produce meaningful tips, facts and other copy; photography direction and post-production; worked with printer to ensure exceptional quality and production.

About this project
The 2013 Go Ahead Tours Gift Guide was a piece that was a testing ground for Go Ahead's eventual rebrand. The company style guide was thrown out the door in favor of a more playful look, the regular copy voice was replaced with a more personable feel, and the photography production was pushed to its highest limits.