Project Details

Role & responsibilities
Lead designer, concepted logo ideas and executed on all deliverables from stationery to ad campaigns.

About this project
The client requested a logo that was simple but with some weight to it—it would mostly live in conjunction with artwork shown in the Meibohm Fine Arts gallery, so it was important that it not compete with the artwork around it. In application, the logo and supporting copy are used to frame the content of the page. On the letterhead, it frames the letter; on the ads, it frames the featured artwork.