To design the identity for a sustainable energies holdings company and its subsidiaries.
Logo, business cards, letterhead.
The shortened acronym, IEFF, was used as a much quicker read, and the full company name brought in as a tagline, which worked quite well. The circular logo represents activity and motion, while the vibrant orange reflects the company’s mission to provide clean energy solutions to Western New York. The business card and letterhead use a clean typographic hierarchy, and the use of recycled kraft paper for the business cards gives authenticity to the company mission.
This project was completed as a contributing designer at Block Club Creative.